Designing an Exhibition Booth - Best Practices

Nov 15, 2009 in advertising

Business fairs are an effective way of marketing your items as they offer the participants an opportunity to increase their customer base and popularise their brand name. The design and management aspects of booths in the trade shows must be meticulously planned as they have a big role to play in drawing consumers to your booth.

The relative locations of exhibition booths should be meticulously studied as a comprehensive knowledge of the layout of the trade show can help you in deciding the ideal exhibition design. You not only need to have a sturdy booth but also a spacious one that can allow a lot of people to fit in.

Visual impact of the exhibition booth on the people is very important and this can be maximized by erecting displays that exhibit both the company and its goods in a clear and attractive way. Trade show analysts say that a person takes just about three seconds to build an impression of any exhibition booth in his mind and hence your booth should be eye-catching and instantly attractive.

For this objective, the booth must use two or maximum three colours and it should ideally exhibit catchy slogans written in legible bold text that can be read from a distance. Open booths as opposed to closed ones are always preferred by the visitors, and you must also ensure that the lighting is adequate.

Another important element of effective exhibition designs is multimedia tools, which can get you a few precious moments from the visitors. You can use audio, visual display or even interactive touch screen monitors to achieve this. Another method of attracting the customers to the booth is to announce the distribution of some freebies, which the people can take home with them.

Finally, while making exhibition designs you must also keep in mind your budget and this can be easily done by using collapsible displays for your stall. This will reduce both material and freighting costs, and will enhance your return on investment.

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