The Very Basics of SEO

If you are the owner of a website then you will probably know that the best way to get traffic to your site is to get it to rank well in Google for a search term that gets lots of daily searches. This is no easy feat however; many people all over the world are trying to do just that for just about every search term that people enter into search engines.

So how exactly does one go about getting a website to the top of the Google results? Well, there is only a certain amount that we know for sure and the rest is more or less educated guess work. The developers of Googles algorithm constantly update it to try and avoid spammy sites that dont actually offer a service getting to the top. However from many years of trial and error and from a useful blog from the unofficial Google spokesperson Matt Cutts, we can make pretty accurate guesses and the good SEO companies can give results efficiently.

There are many factors to take into account when designing your page to allow Google to know what to rank you for, including page titles, frequency of keywords in main page content, META description and alt text behind images, however there are far too many to discuss in one article.

What takes the time is building up backlinks. These are of course, links that point to your site. Every link carries a certain amount of link juice depending on the value of the page it is from and in essence, the more link juice that all of your backlinks have, the higher you will rank in the search engine results.

How much link juice a link has is indicated by the Google PR of the page that the backlink is from. This is a number from zero to ten and is an indication of how much value Google places upon a given page and how much juice a link from that page will carry. So obviously the higher the PR of a page, the more valuable a link from that page will be and the more valuable links you get, the higher up the search engine results you will appear.

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